Do you know how some bands are sponsored by different corporate products? Julian Casablancas is seen in Converse All-stars as part of their hip indie marketing campaign and Beyonce is seen shopping with her American Express to help the credit card company be the card of choice for divas. Well, anyway, if you didn’t know about that, it happens just about as much as Lebron James hawking the latest athletic soda pop.
I heard through the grapevine that Dr. Dog wasn’t too into the whole corporate sponsorship game, but I figured if they were, Weber should sponsor them. Yes, Weber charcoal grills. The American standard for backyard barbecues is, without a doubt, the perfect corporate spouse for these Philadelphian songwriters. Even if they didn’t use Dr. Dog in any advertising campaign, they should just package a copy of Fate with all BBQ grills sold so people have the perfect tunes to play on their back porch while they grill up some kebabs and call their friend to pick up some ice on his/her way over. That is the beauty of this album. It is a full score for the off-Broadway production of a summertime Sunday somewhere behind some row homes. Or the soundtrack for a poolside belly flop getting the hamburger buns wet in the backyard of a suburban horseshoe pit. Or it is the glorious companion to a beachfront bonfire with bikinied tan lines and a flat volleyball.
I’ve grilled two steaks while listening to Fate, and they were delicious.
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